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Helene Li

Head of Strategic Planning, Brand & Communications, Asia Pacific
BNP Paribas Wealth Management


Ms. Helene Li is Head of Strategic Planning, Brand & Communications, Asia Pacific for BNP Paribas’ wealth management division, a role she has held since 2013. 

A seasoned management consultant and finance industry professional, Helene has held various senior management positions in business strategy, marketing and branding throughout her career which includes tenure at global consulting giant Boston Consulting Group and Towers Watson. 

Prior to joining BNP Paribas, Helene held similar roles for J.P. Morgan Private Bank and Swiss wealth management firm Lombard Odier.  In these capacities, she was instrumental in forging a set of value propositions that resonate with the legacy sustaining and wealth preservation needs of Asian family offices. 

To further advocate these topics, she partnered with the Hong Kong Polytechnic University in organizing the “Creative Capitalism” Forum in 2010, which formed a cross-sector platform to debate and deepen the call for action in driving sustainable family legacy and socially meaningful engagements for the ultra-high-net-worth families. 

A sought-after speaker and moderator at Family Office and Venture Philanthropy forums, Helene graduated from the University of Hong Kong with a First Class Honors degree in English and Economics. 

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