#Vineyards — 09.05.2018

Agrifrance 2018 Rural Report: Focus on the Online Wine Market in France

The Market Continues To Grow Worldwide Albeit Stabilising in France

Based on a report published by Kedge Business School in June 2017, global wine sales
on the Internet amounted to $9.8 billion in 2016 and exceeded $10 billion in 2017 or
5% of the total market
. The market in Asia and in the emerging markets should continue
to progress thanks to the boom in e-commerce. In France, the e-commerce wine industry is nearly mature and is expected to reach €1.4 billion or 9.4% of total wine sales.

Characterised by strong growth (above 30% per year), the French market is currently in
a stabilisation phase. With more than 400 websites in France and a global market value
increasing tenfold in ten years, the e-commerce wine market has become very
competitive. The 2014-15 period was a turning point for online wine sales with growth
decelerating significantly due to the arrival of many new entrants (see graph below).
There is a concentration of merchants which will need to reach critical mass to secure
profitability and business continuity. And there is a high number of websites that have
‘disappeared’ or closed, particularly of first generation players which have failed to
develop their brand, sales and client base sufficiently.


About Agrifrance


Agrifrance is the specialist rural property division of BNP Paribas Wealth Management, offering clients seeking the right investment and wealth management solutions the benefit of over 40 years of experience in the viticulture, farming, forestry and prestigious homes markets. With its network of recognised professionals, Agrifrance is also able to provide complementary services such as expertise in and management of rural properties.

Agrifrance is one of the asset diversification services proposed by BNP Paribas Wealth Management along-side Private Equity, Real Estate, Art Advisory