#Innovation — 28.06.2017

New Client Experience Takes Centre Stage At Bnp Paribas Wealth Management

Press Release

BNP Paribas today unveiled its new wealth management experience for clients in Asia, in line with its global response to the changing industry landscape.

Over a year in the making, BNP Paribas’ Client Experience program (CX) involves a series of ground breaking innovations and solutions which are now available in one of the Bank’s important growth regions.

Developed through close collaboration between a select group of clients, fintechs and our wealth management specialists, the Bank has developed ten products globally, of which five were conceived in Asia.

myOnboarding – developed in Singapore Factory

myConference – developed in Singapore Factory

myAdvisory (made up of StayAdvised and Pulse) – developed in Singapore Factory

myChat&Trade – developed in Singapore Factory

myBioPass – developed in Luxembourg Factory

mySafePlace – developed in Luxembourg Factory

Voice of Wealth – developed in Paris Factory

The Leaders’ Connection – developed in Paris Factory

Youmanist – developed in Rome Factory

myWealth – developed in Singapore Factory

Speaking at the launch in Singapore, Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management, said: “As a leading global bank and the Eurozone’s number one private bank, BNP Paribas has adopted a range of digitization strategies to enhance the CX in Wealth Management.  We shall continue to invest in this area and strengthen our digital capabilities to cater for different client expectations.  We are determined to lead the change and cultivate deeper relationships with our current and next generation of wealth management clients.”

Pierre Vrielinck, CEO, Asia Pacific of BNP Paribas Wealth Management, said: “Asia Pacific is a strategic and the fastest growing region for BNP Paribas Wealth Management.  We are privileged to play a part in the development and implementation of Client Experience program.

Today marks the first milestone in our digital transformation commitment. CX complements our existing relationship-driven business model, serving clients in multifaceted way like never before.  These new digital solutions will enable our relationship managers to deliver products and services by offering a seamless user-experience across multiple channels.”

Each product will enhance and enrich the client experience, improving a part of the client journey, be it starting a relationship with us, creating or seizing investment opportunities or reaching the highest level of security.  The ultimate goal is to bring these ten solutions together into a single, unified platform where each client will have all his or her expectations fully met.

Singapore is one of the CX factories for BNP Paribas Wealth Management globally and the only location in Asia Pacific. Working along-side its European counterparts, e.g. in Switzerland and Luxembourg, the Singapore factory is responsible for creating a more responsive and adaptive style of wealth management services for clients.

Seven digital solutions are being rolled out including The Leaders’ Connection, myConference, Voice of Wealth and Youmanist.  They are open and available to eligible clients.  The launch of the other products has already commenced via systems being used by some of our early adopter clients and will be progressively industrialized during 2017 across our various regions.

* excluding partnerships

Press Contact:

Shireen Farhana Tel.:+852 9388 9173


About BNP Paribas Wealth Management
BNP Paribas Wealth Management is the business line name for the Wealth Management activity conducted by BNP Paribas.  BNP Paribas Wealth Management (wealthmanagement.bnpparibas) is a leading global private bank and #1 private bank in the Eurozone.  Present in three hubs in Europe, Asia and the US, over 6,600 professionals provide a private investor clientele with solutions for optimizing and managing their assets.  The bank has €355 billion worth of assets under management (as of March 2017).

About BNP Paribas in Asia Pacific
In Asia Pacific, BNP Paribas is one of the best-positioned international financial institutions with an uninterrupted presence since 1860. Currently with over 15,000 employees* and a presence in 14 markets, BNP Paribas provides corporates, institutional and private investors with product and service solutions tailored to their specific needs. It offers a wide range of financial services covering corporate & institutional banking, wealth management, asset management, insurance, as well as retail banking and consumer financing through strategic partnerships.

Worldwide, BNP Paribas has a presence in 74 countries with more than 190,000 employees. It has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. Asia Pacific is a key strategic region for BNP Paribas and it continues to develop its franchise in the region.