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Agrifrance published its annual publication on rural land investment in France.

This 2023 report by Agrifrance provides an in-depth analysis of the French rural land market against a backdrop of macroeconomic tensions and high inflation.

Benoit Lechenault, Head of Agrifrance

Agrifrance 2023 I BNP Paribas Wealth Management

“In this complex environment, agricultural, wine and forestry professionals are suffering from the scissors effect on account of greater costs that they cannot always pass on to customers.

Demand for quality rural land remains strong in the premium and ultra-premium segments. The rural land market is running at two speeds: prices for high-end land continue to rise, while in contrast, the entry level and mid-range segments are struggling. Despite a challenging macroeconomic context, fundamentals remain strong for the medium to long term.”

 Benoit Léchenault | BNP Paribas Wealth Management

Benoit Léchenault 

Head of Agrifrance - BNP Paribas Property SNC


  • Farmland remains very attractive. The market was particularly buoyant in 2022 and forecasts for 2023 are optimistic.

  • Vineyards: trade in wine and spirits trade remains one of the jewels of French foreign trade. In a context of increased competition and rising production costs, the market is witnessing a phenomenon of “premiumisation” of products.

  • Forests: while over ten years, the market has grown by 140% in value terms, the recent decline in timber prices and the slowdown in construction could have an impact on forest prices.



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