BNP Paribas Wealth Management's Purpose

To understand what our purpose is, I think that you need to look at where our expertise lies and what we achieve together with our clients. Our job has always been to transform complex challenges into opportunities. This is what we do for our clients every day. Our clients, with their investment and business decisions, can have a positive impact around them. When we combine our individual and collective expertise with our clients’ potential for impact, we can build a sustainable and harmonious future for all of us.

For me, our purpose underlines not only the contribution we can make to our clients, but the responsibility that we have to each other in our local communities and to society as a whole.

That’s our purpose. This is the unifying factor which we all share collectively. It’s the “why” of what we do every day, our “raison d’être”. And our purpose must drive our strategy. I firmly believe that we must all contribute to a better world and we all must work to do just that.

Take a look at our film that explains how we see our Purpose in this ever-changing world.