Technology: Making the Transport and City Connection
Like many successful business founders, Laetitia Gazel Anthoine, CEO of French technology firm Connecthings, has entrepreneurship in her blood. In part two of our interview, she explains why she launched her own firm and how being a woman in a male-dominated sector helped her business thrive.
Connecthings, a technology firm that turns "urban furniture" such as streetlamps and bus stops into wireless beacons providing information such as bus and train timetables to passersby has its sights set on conquering the US market.
Since launching the firm in 2007, founder Laetitia Gazel Anthoine rolled out operations to 60 cities across Europe and is now targeting the Americas.
The company is pushing into Latin America through its Barcelona subsidiary and now includes Brazil's Rio de Janeiro among the cities where its innovative system of Bluetooth and wifi beacons beam out information to mobile phones.
Gazel Anthoine has herself relocated to New York to facilitate moves to extend the company's operations across the continent, which will be backed by $10 million of fresh investment raised last year from investors.
Here the 46-year-old mother-of-four speaks about her entrepreneurial journey and how she manages to juggle work and family.