#Real Estate — 10.06.2022

Branded Residences: Past, Present and Future


The Real Estate series #1


In a low-yield world, Real Estate plays a key role in diversifying away from equities and bonds/credit, providing income that is generally inflation-hedged and which is hard to find today in fixed income.

#1 What real estate solutions does BNP Paribas Wealth Management offer?


BNP Paribas Wealth Management is one of the few private banks in the world to offer clients a full range of Real Estate solutions through global partnerships.

Our main direct real estate partner in Europe is BNP Paribas Real Estate. BNP Paribas Real Estate’s 4,500 employees based in 30 offices journey with investors during their real estate projects in Europe including brokerage, consulting and property management.

BNP Paribas Real Estate teams boast in-depth expertise to offer a broad range of real estate services and market trend analysis for example on the Branded Residences market.


Contact your BNP Paribas Wealth Management Relationship Manager for more information.



#2 What can BNP Paribas Wealth Management’s clients find exclusively at BNP Paribas Real Estate?


By 2025, BNP Paribas Real Estate aims to develop, service and invest in areas that make a positive impact. With 4,500 experts in 30 offices, we cover all asset classes from Commercial Real Estate to Residential.

Today we want to highlight a new publication: “Branded Residences: Past, Present and Future” by our residential real estate arm in the UK: Strutt & Parker.

Strutt & Parker is a luxury boutique real estate agency and property consultancy operating in the UK. The business consists of 60 offices across the UK with 1,000 staff, and 6 Prime London offices covering some of London’s most desirable residential areas. It also specialises in bringing to the market exceptional quality new-build residential developments across London and the UK, including residences benefitting from recognised operator brands.

Strutt & Parker’s research piece, “Branded Residences: Past, Present and Future” explores why the Branded Residence is perfectly placed to flourish post-pandemic, and well into the future.

The global explosion of luxury new developments is already well documented, but Strutt & Parker’s publication digs deeper into the big brands running some of these.
It showcases the teams responsible for the vision and delivery of these branded projects, and explores what makes them unique.
The publication features spotlights on The OWO London, Raffles’ first Branded Residences in Europe, as well as London’s Peninsula Residences, built by the world’s oldest luxury hotel company.

Strutt & Parker unveils new research and insights which illuminate this fast-growing sector of the new-build market.


Re)discover our articles on sustainability and positive impact in investment and finance published t


Discover branded residences by our partner