Chocolate Boutique: Raising the Bar
Jennifer Fong isn’t your usual entrepreneur. A photographer, jewellery maker, fashion designer, philanthropist and self-confessed chocoholic, the Hong Kong native has a hugely diverse range of interests beyond her confectionary business Chocolux.
After completing extended studies abroad, she returned to Hong Kong in 2002 set on launching the company Chocolux, which went live in 2004.
The first Chocolux Bar opened that year, specialising in high-cacao content French chocolate. Its booming success inspired her to open a second outlet in 2007. Then, in 2009, her company built a kitchen that supplied her two shops, produced wholesale goods and hosted chocolate-making workshops.
It was while Jennifer was studying at the French culinary management school, Le Cordon Bleu, in Paris, that she had the idea of opening her own chocolate concept store. She sold her stake in Chocolux in 2010 to engage in a new entrepreneurial direction. Here she shares her story and philosophy on how to deal with the challenges faced when launching any new business.