#Vineyards — 14.06.2022

Agrifrance publishes its annual publication 2022 on the French rural land market.

Benoit Léchenault, Head of Agrifrance

The 2022 report by AGRIFRANCE – a specialised department of BNP Paribas Wealth Management- provides an overview of the rural land market in France in a context of post-pandemic economic recovery and inflationary pressures in the markets.

“As every year, we are delighted to present our annual publication on rural land investment. In the second quarter of 2021 the economy expanded, thanks to the end of lockdowns.   However, labour, energy, commodity, transport and logistics markets were disrupted. In early 2022, the war in Ukraine complicated things further, hurting most sectors of the economy. Agricultural commodities markets did not escape the surge in prices. Despite the uncertain and complex environment, rural land delivers a good performance. Investors continue to favour this defensive asset for its diversification role. Moreover, in a context of inflation, rural land should continue to appreciate.”

Benoît Léchenault, Head of Agrifrance


Discover the main trends of rural land investment:


o    2021 was a historic year for cereals: the global harvest was the largest in history with over 2,287 million tonnes produced.

o    Yet, cereal prices rose sharply in 2021 and continue to rise in 2022. China accounts for almost 50% of available agricultural commodity stocks.  Ukraine and Russia contribute to a significant slice of world exports (78% of sunflower, 33% of wheat). The conflict, coupled with strong demand on the back of the global economic recovery, should continue to push up prices.

o    Over the past 10 years, the price of farmland in France has appreciated by 4% per year on average, but it still remains among the cheapest in Europe. So there is real upside potential in France.


o    With an estimated 36 million hectolitres produced in 2021, France registered its smallest grape harvests since 1970. Compared with 2020, French wine production fell by 23%. Spain and Italy were less impacted as their production fell by 9% and 10% respectively.

o    In 2021, with record exports (+28% on 2020), the French wine market remained very dynamic, even exceeding pre-pandemic levels. The re-opening of bars and restaurants, as well as the resumption of tourism, drove this momentum, which also concerned the Grands Crus. The pandemic shifted consumer tastes towards an improvement in quality and value-added products. Now the trend is to consume less, but better.

o    In this context, the value of winegrowing land was slightly down in 2021, but significant disparities existed between regions; Burgundy, for example, saw its prices rise by 5% but they fell in Bordeaux, including in its prestigious appellations such as Pomerol and Margaux.



o    The global economic recovery, logistics problems, and the closure of forestry companies in China for the next 100 years, fuelled strong pressure on the timber market.

o    Softwoods thus posted a 37% increase in price per m3 in 2021. Prices for hardwoods also soared, with a record rise of more than 20%.

o    In the forest market of more than 100 hectares, in which AGRIFRANCE operated, there was limited supply and very strong demand which drove prices higher. Prospects for rising carbon offset prices are sparking a new interest among investors.


Within BNP Paribas Wealth Management, AGRIFRANCE is the department specialising in the rural land market: wine-growing properties, prestigious houses, agricultural estates and forest estates. With more than 45 years of experience in this field, AGRIFRANCE supports its clients in their patrimonial approach. Through a network of recognised professionals, AGRIFRANCE is able to provide complementary services, such as expertise or management of rural properties. For almost 20 years, AGRIFRANCE has published an annual report that provides insight into rural land investment. This year’s study proposes a focus on generational renewal in rural areas. AGRIFRANCE is part of BNP Paribas Wealth Management’s Private and Alternative Investments offering in the same way as Private Equity and Real Estate.