Key points covered in the video
1. An alarming reality
Every year, approximately 83 billion land animals* are slaughtered worldwide—2,600 per second. In France, workers in the meat industry face 2 to 3 times higher occupational accident rates than the national average.
2. Bestioles’ dual mission
The endowment fund intends to improve livestock welfare, and shed light on the often-overlooked human realities of the industry. Moreover, it aims to rethink an exhausted agricultural model by addressing social injustice, animal welfare, and climate transition issues.
3. BNP Paribas Wealth Management’s input
Méliane received guidance to understand the various philanthropic mechanisms for the legal and tax aspects of her fund, and to expand her network by connecting with experienced philanthropists.
4. A message of hope and action
"Today, through this testimonial, I'm keen to urge young people and entrepreneurs to take the plunge and follow their personal convictions and their hearts." Méliane encourages young people and entrepreneurs to turn their personal convictions into action, and calls on patrons, partners and the media to unite in accelerating change.
