Entrepreneurs have unique and distinct requirements in an ever-changing world; only a global private bank can assist in their path of value creation with the ability to build a bridge between their personal and business needs.
Serving these exceptional individuals is at the core of the offering at BNP Paribas Wealth Management and well ingrained in our DNA.

In the past six years, BNP Paribas Wealth Management has engaged with over 15,000 high net worth (HNW) and ultra-high net worth (UHNW) entrepreneurs across the world in an effort to better understand their motivations and ambitions, their behavior and profiles as both investors and drivers of business and economic growth. And each year we discover insights to reinforce our commitment and support to our clients who are successful entrepreneurs; to address their personal and professional ambitions.

The sixth iteration of our Global Entrepreneur Report, in association with Aon, consists of several parts. The first part of the report focused on a global overview of entrepreneurial investment, wherein it appeared that entrepreneurs allocate 20% of their investable wealth to Real Estate and Private Equity. Real Estate in particular was viewed as a safe asset class especially in the Asian context.

The recent part two of the 2020 Global Entrepreneur Report focuses on Private Equity and Private Real Estate. The outlook of entrepreneurs globally on these segments is fascinating and demonstrates both the highly attractive nature of Private Equity and the deep sophistication of HNW entrepreneurs. Furthermore, it highlights the unique nature of the Elite entrepreneur population, focused on business excellence and looking for performance across investment and market cycles.

While the report also highlights different patterns – in particular with regards to liquidity risks or macroeconomic uncertainty - in outlook depending on geography, age and gender, these key findings underline the strong cultural affinity between entrepreneurs and investors for private assets. The unique place of Real Estate as a core investment within most investment portfolio is also confirmed, with entrepreneurs expected to continue to increase their portfolio allocation to the asset class (from 10% to 18%) in the next 12 months.

At BNP Paribas Wealth Management, we also believe diversification is a key feature of investment strategies. Over the past years, we have seen a significant pick up in clients’ appetite for Private Equity. In this persistently low interest rate environment, investors are looking for diversification and higher returns to optimise their portfolio’s risk return profile. We have been facilitating  Private Equity investments since 1998, and have established a proven track record in this highly specialised asset class.

In a context marked by the Covid-19 crisis, we are helping even more of the world’s most demanding entrepreneurs. As a responsible private bank serving the economy, our objective has always been, and continues to be, to improve our own understanding of how to support entrepreneurs both personally and professionally. This is the purpose of the report.