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The Wealth Story of Eléonore Bedel

In this Wealth Story, Eléonore Bedel explains how she was able to transform a client's high ESG expectations into a responsible investment opportunity.

Eléonore Bedel, Chief Sustainability Officer

The Wealth Story of Eléonore Bedel

Transcript of the video

Hello, I'm Eleonore Bedel.

I'm Chief Sustainability Officer of BNP Paribas Wealth Management, which encompasses everything that is related to CSR and responsible investments.

I'd like to share a story that demonstrates how BNP Paribas can accompany clients in their sustainability needs, both on an individual level and as entrepreneurs.

A Private Banker recently asked me to come with him to a client meeting because the client is very interested in sustainability.

It's really important for her in her private life and as an entrepreneur, for her company.

She wanted to know to what extent BNP Paribas is a sustainable bank.

She wanted to know what our expertise is at Wealth Management and also how she can use her wealth to have a positive environmental impact.

We presented her with our expertise in sustainability and mainly with our methodology to assess the sustainability level of financial products, which is for her a tool to understand how sustainable products are when she wants to make an investment.

We obviously focused on the products that have an environmental positive impact, but we also extended to what could be of help to her and to her company, because the bank had just started to propose impact financing solutions to companies.

And as a matter of fact, she recently invested in one of our high impact investing solutions.

In a nutshell, for this client with very high impact expectations, for her and for her company, we provided a holistic and solutions-driven approach.

The client heard about diverse solutions from different entities from the BNP Paribas Group, solutions that actually meet her sustainaibility needs both as an individual and as an entrepreneur.

I'm really convinced that, as a private bank, it is our role to be facilitators to allow sustainability to progress all together.